10 Tips of eCommerce Web Design For Small Businesses

Planning to create a successful eCommerce web design for small business or optimizing your current website. Here are the essential tips that are necessary to aesthetic look and attract customers to showing your website. This is a time for every business man to think about what they can implement on eCommerce web design for their small businesses.

Your small business website must represent your business, leads form, payment method, email follow us subscriptions and connect with all your digital platforms. All the work you can do easily by choosing your content of site, write best SEO optimization content, and design your pages. Lastly you have to connect with your marketing platform to test if all the work is done right or not.

That is the reason to set yourself to creating a successful website. In this article you will learn 10 tips of eCommerce web design for small businesses. We will cover all the queries you have regarding building an attractive eCommerce web design. You can also get a template for small business marketing strategies and making business plans. We are going to discuss these following points to help you;

Here is The Ten Tips For eCommerce Web Design

Building a website strategy
Setting a page hierarchy
Keep it simple
Define call to action
Make unique design
Website design is responsive
Add social sharing icons
Optimize for organic search
Create a privacy policy
Having a 404 page

1. Building a website strategy :

One common thing that will be found in all successful small business websites. This is a good strategy for building a website. To building a strategy for your business website then make sure you have a answer of these following questions :

Who is your target audience ?
What are your website goals ?
Which type of function is in your website?
Which type of information do you want from your visitors ?
What other platforms connect your site ?
How can you use web analytics ?

2. Setting a page hierarchy :

Whenever you have completed the blueprint with tips of goals to create a small business website. The next work for you to do is making it easy for your page visitors to find content on your site. Want to do this then your page hierarchy is clear and concise.

This is very important to visualize your site structure because many people freeze to visualize anything. Rightnow you get many people telling you about themes and their importance. You have to just ignore and simply draw a plan with a good outline.

Here is the example of good strategy ;

Every website has a homepage that is given with a domain name. Then, stopping every homepage will be on top level pages. Just like your about us, product page, services and contact us page are examples of top level pages of a website.

If you have a breadcrumb navigation at the top of a business website then it will help visitors as they navigate through your website and find the useful content that they are looking for.

3. Keep it simple :

Simple design and fonts are good for small business eCommerce web design. Anyway a complicated website can’t convert users to customers because there are too many pages in a website so users will be confused to take actions.

To get an impact on the audience through your website then try short stories, normal visuals and normal fonts. Basically in these steps we will talk about simplicity. Keep your color of the website so normal and lighted, try two or three colors to design a whole website. Many expert designers pointing out the biggest mistakes are doing small business websites, that is painting their website like a rainbow.

You have to avoid these mistakes and with many distracting points. Your website will be very simple and easy to navigate for users to discover useful content on the site.

4. Maintain call to action :

As a small website, you have to clearly write what you want for users to do in your websites. You can use call to action like, “subscribe to our weekly newsletter,” “order now,” “Email us to get a free ebook”.

Whenever you sketch your page structure, then write the content of your website and maintain good call to actions. After that you can add email pop-ups, alert bars and many more. Your lead should be prominent and well defined as well.

5. Make unique design :

Check your multimedia and define a good design look then make sure your branding is on top.

Website design matters for all types of website to variable fonts or minimum layouts. Design process will take some time. Get more dipper and more bad design of your website. At the end you will find the best design for your site. We recently published 10 steps of the web design process in 2024. Some tips are here;

Dynamic typography
Some animation
Accessibility
Geometric shapes

6. Responsive website Design :

In 2024, 82% of small business websites did not keep in mind the screen size. Around 70% website traffic comes through mobile devices. Before anything publishing on the website, always check responsiveness on mobile and desktop devices. Having a website that is not responsive optimized can hurt SEO and look unprofessional.

To check if your small business website is responsive or not then use Google’s mobile-friendly testing tool where you can enter your website URL and it will tell you if your website is mobile friendly or not. This tool works with color coded: it gives you a green sign then your website passes in mobile friendliness similarly a yellow light if there is potential to improve on your website, and a red light means you need to work on a lot of things.

Social sharing buttons play an important role for small business eCommerce web design. Because social media gives you potential customers about your small businesses including good testimonials, locations of businesses, and many more.

Blogs and social contents give the big opportunity to provide fresh content on their website. Many of the contents are the same in your website for many years but blogs and social media is the way to update yourself. In terms of SEO, Google loves those websites who update and these habits will give you more traffic on your websites.

8. Optimize for organic search :

Google has a complex algorithm to rank factors in search result pages. As a small website owner, what can you do for your website to gain more traffic on pages. You can follow some on page SEO strategies to show in search results.

Having a 250 words on each pages
Choose keywords
Meta descriptions and keywords

9. Create a privacy policy :

This is an important page in your small business website. This is new data privacy regulations that are easy to do for all websites. Without a privacy policy your website gets penalized. This tells users about whether that information is kept safely or shared with which partners.

This can also build trust with your audience because you’re totally clear about how you use their information. You can simply create a privacy policy by going query on google to privacy policy generator.

Tools for privacy policy

Termsfeed
Free privacy policy
Privacy policy generator
Disclaimer
Shipping policy
Return/Refund policy

10. Launch :

After all the testing, you have to start the launch process of eCommerce web design. To launch a website you must do some things.

Migrate your website files from development server to the live server
Install SSL Certificate
Add customer email id in the contact forms
Thank you page redirection
Upload sitemap.xml and robots.txt, if you have a WordPress website then yoast plugin do for you
Recheck responsiveness

Conclusions

This information will be useful for you to eCommerce web design for your small business and get more leads, sales, and traffic through your website. If you follow these tips that are discussed above in the article you will definitely design a dream website. If you have any query or suggestion then please feel free to connect with us.