Best Marketing Strategies for Business: With 10 Examples

Marketing strategies for business is very important because it will help you to create a long term goal, where you have to understand your customer needs and work on it.

Creating marketing strategies for small businesses and startups are very hard because you don’t have a enough budget to do all the planning in a professional way. Don’t worry about where to invest your time and effort in marketing. In this article we will guide you all the marketing strategies that are required for your business and also see the examples.

For example, TV advertisements are not good for small businesses because here you have to invest too much money and you are not ready for this type of advertising. Now, we are going to discuss in detail all the marketing strategies for your small business and startups.

What are Marketing Strategies for Business ?

This is a business plan for reaching a target audience and turning them into potential customers of your products, goods, services, and commodities. A clear and concise marketing strategy goal is according to business values proposition.

A good marketing strategy keeps these following things like – business value proposition, key brand message for consumers, demographic customer data, and other essential elements. The main goal of marketing strategy is to understand the consumer’s needs and wants.

How To Create Marketing Strategies for Business

To create marketing strategies for your business, just follow these steps and create awesome marketing strategies. These steps are in the following:

Identify your goals – To boost the sales is the primary goal for any business. You have to think about all the short-term goals like – brand identity, increasing traffic, and generating more quality leads. These short term goals help you to achieve all the goals of your business.
Understand your clients – You have to understand your clients requirements and provide better products with their needs. When you manage your clients then you will definitely create a good marketing plan for your business.
Create the content – When you think about your goals and client then it’s time to create the content of your products and services to attract your target audience. This is a good chance to show your potential clients how your products and services are best for them.
Define your budget – This is the best part for marketing strategy that is define your business budget for advertising, press release, and many more. Your budget section is very important when you create the marketing strategy.
Think about channels – You have to think how you can reach your target audience and attract them with your content. Many businesses are doing blogs to generate more traffic. Also you can go with paid ads to achieve traffic for your business.
Evaluate your success – When you do all the parts of marketing strategies then this is the time to measure your success value, you can measure according to your business goals. You have to think about how much you achieve with your effort and time.

Here are Best Marketing Strategies for small Business

There are eight marketing strategies that are very important for your small business or startup because this is affordable and all things you can do yourself. These marketing strategies are very helpful for your business and this is tried and tested by all marketing experts.

Following are the best marketing strategies for business that are mentioned in below:

Content Marketing
Free Media
Social Media Marketing
Partnership Marketing
Search Engine Optimization
Email Marketing
Referral Marketing
Affiliate Programs

1. Content Marketing

You have to create content that is relevant and interested with your target audience needs. This will help you to get more quality leads because your target audience will trust you based on the relevant and interesting content. In your content, you have to show about your brand, answer all the questions of customer needs, and provide some reasons why you are best fit for their requirements.

Your content may be articles, ebooks, infographics, podcasts, and videos. No matter what types of content you produce, it’s all about relevancy. When the content relevancy occurs with target audience needs then your marketing strategies will work.

2. Free Media

Free media is the type of media where you earn the attention of your target audience by your own content that is totally free, you have not paid any amount for advertising your business. For example, if someone mentions your business name in their posts without any type of payment.

You can create a strong marketing strategy for your business by using social media channels because all of your target audience is on social media. Social media channels allow you to control your messages and share updates for free. You can also advertise your business with the help of social media marketing tools. Social media channels will help you to create a brand for your business and your users will also trust your business.

4. Partnership Marketing

This type of marketing will help you to create your brand with ease. You have to partner with your similar industry businesses or as well as organizations where you can get your target audience in an easy way. You can start with sharing your email list with each other, blogs content, and many more.

5. Search Engine Optimization

Search Engine Optimization is also known as SEO in the short term. At this time, most people search information online in their browser, organic search gets more traffic on your website. SEO optimization websites are very important for your business, with the help of SEO you can grow your business and increase your sales. For example, If your customer searches a query and your website shows answers then this will be very beneficial for your business.

6. Email Marketing

Email marketing is the way to get clients in a short time for your business. This will help you to get new clients and also maintain your connection with existing clients. This will be cost effective and gives more return of investment. As a business owner you have to have expertise in email marketing strategies and your website should be able to collect and automate mail for your company.

7. Referral Marketing

Referral marketing means word of mouth promotions through your existing customers. Your existing customers will recommend your business to their family, friends and many more. Referral marketing is a very important strategy for your business when someone recommends your business to another person then they already know your products are good for customers.

8. Affiliate Program

Affiliate marketing is cost effective and helps to increase sales with a minimum budget of marketing. Because all the affiliates will earn from products commission so you have not to pay anything before sale of products. Affiliate program will work on commission based, where you have to pay according to clicks, leads, and sales. Affiliate marketer share your products or service to blog, social media platform, and website.

Now, we are discussing some successful marketing strategy examples to better understand all the things. It’s not about the budget that is involved in advertising, this is all about the tactics that are used in marketing strategies.

Marketing Strategies for Business: 10 Examples of successful brands

1. Spotify – Best User Experience

Spotify is one of the best music streaming companies that are known at global levels. There are many music streaming services but spotify does help their users to discover new content in an easy way. Spotify breaks the all barrier of music streaming platforms by providing a good user experience to their listeners.

For example, Spotify allows you to listen to music based on your mood like you want to sleep, go to the gym, travel, and many more. These types of features will help users to connect with this platform and they are never bored to use this. They also track the users habits and recommend songs according to their interest.

2. Sony – Product Innovation

The Sony camera is very attractive and easy to use. You can make your content in an easy process and their quality is also awesome, that is the reason sony is known in the market today. Sony aims to innovate in products, from designing to quality of the products. You will never regret using the camera of Sony because they are also focused on customer experience.

3. Linkedin – Focus on your Niche Jobs

Linkedin is one of the famous social networks that helps their users to get a job according to their niche. Linkedin focuses on content, when you publish the content that is relevant and interesting then it will go viral. The special thing about linkedin is that they are not targeting everyone, they just focus on the niche and make good relations with users.

4. Nike – Promoting Brand Values

This is a famous brand that is recognizable at world levels, and their slogan is also famous as “Just Do It”. This brand will focus on advertising brand values to their customers such as innovation.

Nike promotion content is very unique, they use storytelling techniques through their ads and the audience will connect with the story. Always keep in mind, the brand value isn’t only in marketing, it is all the things that you do.

5. Duolingo – Get creative

Duolingo is the platform where you can learn the language that you want. Duolingo created various marketing campaigns to encourage people to learn the languages from their platform. They simply show their products and tell their customers that they are the best to learn languages. They give an idea to their customers what language learning can change their life.

Becoming a sponsor is the best way to market yourself. TATA IPL (2023) has been involved in sponsoring IPL, this is the best way to maintain target audience mindset and also attract new customers for your business.

You can make a lot of money by sponsoring any events, you have to just well-planned and executed sponsorship recruitment plans. This will increase your brand awareness in a very short time.

7. Amazon – Personalization Experience

Amazon uses the personalization experience to enhance the customer satisfaction by recommending products based on the previous purchase, browsing history, and preference. This technique will help drive more shopping and users also love it because they do not have to waste much time searching for products.

8. Coca-Cola – Guerrilla Marketing

Coca-Cola has successfully used guerrilla marketing to improve their marketing strategies. For example they launched a campaign “Share a Coke” where it replaced its iconic logo with popular names on bottles. This strategy will go viral on the internet because customers are happy to see their names on the bottle and they love to share on social media.

This campaign will give more brand awareness, boost sales and increase engagement on social media. Coca-Cola successfully created an image of fun and relatable.

9. Glossier – Influencer marketing

Glossier is a beauty brand and they leveraged influencer marketing by partnering with micro influencers and encouraged to create content that users will love. They focus on a real customer with the help of authentic influencers, Glossier will easily build brand trust and community. This type of approach helps Glossier to close the significant sales with the help of word of mouth recommendations.

10. Apple – Storytelling

Apples use storytelling to market their business and they will easily create an emotional connection with their audience. Their product launches, ads, and campaigns always focus on how their products will help you and stand out from the crowd, simplicity, innovation and creativity. For example we have to focus on the slogans “think different” that align with apple creativity and forward thinking. This strategy will help Apple to build a successful brand identity, customer loyalty, and maintain the position of leader in innovation and design.

Conclusions

A successful brand uses different types of marketing strategies to grow their business so you have to try multiple strategies to check which one is a perfect match for your brands. In this article we will discuss different types of marketing strategies that are used by many brands . Apple uses storytelling, Nike targets emotions, and amazon uses personalization experience. Their strategies are effective because their motive is not only to promote the product they are committed to align with the customer value.