Blog

Crawl budget is one of the factors that affects the search engine to how your content will be treated. If you understand the crawl budget then you can use some methods to your site to get crawling effectively.

In this article we will discuss 10 tips to optimize crawl budget for your website that will help you to rank in search engines. If your site crawling budget is good then you will get better SERP results and good SEO strategy.

Don’t worry this will be an easy process that everyone can do easily and get a lot of SEO advantage. Crawl budget becomes very important in case you have a larger website.

In this article, you will learn:

• All the important thing about crawl budget
• How to improve your crawl budget ?

What is Crawl Budget

A crawl budget is a number of pages that Google bots will crawl and index on a site within a limited time.

Crawl budget is the level of attention your website gets from crawlers or search engines. The more often they visit the indexing process of pages will be more quickly and you are ready to show in the ranking algorithm of a search engine.

This is very important for larger websites so you can’t miss the opportunities to get quickly crawling your pages. You have to keep in mind that a higher authority website may get a high crawl budget. Higher authority means that this website should be old, unique content, regularly updated, easy to navigate, and bug free.

Reason of Crawl Budget Optimization Neglected

Want to accurate answer to this question then you must read the blog post of Google. 

As Google clearly explains, the crawling of your webpage is not a ranking factor. So you can do all the things, you have not required an SEO professional to work on a crawling budget.

This is the comments of Google’s Garry Illyes that is a huge larger website that has millions and millions of pages then the crawling budget will make some sense.

But if you have a more modest size of domain then you have not to think about the crawling budget because we will be clear that the crawling budget will be required in larger websites that have millions of pages. You have to consider cutting some content which will be beneficial for your domain.

As we know, SEO is not to change one factor and you will get results because this is a loop hole so you have to maintain all the things that are required to get a good result. You have to optimize all the small things that are necessary. This is good for conversions and website health so to improve this you can practice to get it.

I have good news for you: you have not to worry about your website’s content and anything because this will not hurt a crawling budget.

Here are 10 Tips to Optimize Your Crawl Budget

There are many things that are complicated and their importance will change and this will be relevant to all. You can use this tips to improve your website crawling budget, following are the 10 tips that are discussed in below:

1. Fix The Pages of Robots.Txt

This is the most important and natural step that you can take to improve your website crawling budget. You can manage robot.txt with your hand or with the help of a website auditor tool. We recommend using the tool because it is effective and convenient and easy to use.

Simply you can add the tools of robots.txt You will be allowed or block the pages that you want to show in your web pages that Google boats and spiders will crawl the pages. This is not a heavy task that you cannot perform by hand . You can easily do it by yourself but we will suggest you to use a tool that will help you in a website in the case when your website has a large quantity of face then the tool will help you to do it in a better way.

2. Watch out for redirect chains

This is a common sense approach to website help and you have to avoid having a single redirect chain on your entire domain and basically it’s an impossible task for a really large website-(301 and 302 redirects are bound to appear). Bunch of these things and chained together.

Definitely damage your crawl limit to a point where search engine crawlers stop simply crawling without getting to the page you need indexed.one or two redirect not damage as much but it’s something that everybody should take care of.

3. Use HTML 

Now, if we’re talking google it has to be said that its crawler got quite a bit better at crawling javascript. But also improved in crawling, index flash and XML. But on the other hand, search engines aren’t available . Because of that, in my opinion, whenever possible, you should stick to HTML. This is good for SEO performance and many more.

4. Fix The HTTP To Save Crawl Budget

Basically, 404 and 410 pages eat into your crawl budget, and if that wasn’t bad enough,they also sorrow your user experience!. This is  fixing all  the reasons 4xx and 5xx status codes is really a win-win situation to improve the crawl budget of a website. In this case again I’m in favor of using a tool for website audit to fix the http in details. SE0 ranking and screaming frog are a pair of great tools SEO professionals used to do a website audit.

5. Take care of your URL parameters

Always keep in mind separated URLs are counted by crawlers as like separate pages, so you have to avoid invaluable urls to save the budget of crawling.

When your website you are in is recognised by Google then this situation is very good for your website authority because this will boost your crawling budget for your site. You have to also avoid concerns regarding duplicate content. To maintain these parameters you have to add Google search console in your website.

6. Update Your XML Sitemap

Taking care of your XML sitemap is one of the best ways to win the crawling budget time for your website. This will help the Google boards or aspires to understand where the internal links are available and this will save their time. 

You have to use the only URL that is canonical for your XML sitemap. You have to also maintain the newest robots.txt to win the budget.

7. Think About Hreflang Tags

To analyze the site localized pages then crawlers use the hreflang tags and you have to tell Google about localized versions of your page as soon as possible. If you are planning to optimize web page speed then this will also help in improving crawl budget. 

First of all, you can use this code, <link rel=”alternate” hreflang=”lang_code” href=”url_of_page” /> in the header section. 

You can point to the localized versions of a page by using the <loc> element in the given URL.

8. Delete Outdated Content

This is very important to delete outdated content because users don’t want to, they are always looking for fresh content. You can also delete the content physically or simply you can restrict the crawlers to indexing a page. This will help you to give a more crawling budget for the site.

9. Avoid Broken Links

A broken link is the Ahref hyperlink that redirects the users or bot a page that doesn’t exist. In this scenario, search engine bots and users both are frustrated and irritated. So you have to take care of the broken links and fix them to improve the crawling budget. If a broken link occurs then fix the redirection as soon as possible because this will be very important to save the crawling budget.

10. Poor Server or Hosting

Poor server or hosting can give you a lot of loss and you will never win in SEO strategy so you have to avoid purchasing poor hosting or server. Crawlers have a fixed time to scan your pages so if you have poor hosting then your page load speed is low. You have to avoid a poor setup of hosting because your growth will be stopped and you will never use your true potential.

Conclusions

If you are thinking about the crawl budget being important for your website then the answer is yes. It can help you in various ways that you never thought possible. Always keep in mind that SEO strategy will give you results when you implement all the basic things.

We think this will help you to optimize your crawling budget and improve your SEO performance. If you have any suggestions or want to know more about them then join our email subscription.