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Advertising is a marketing strategy that attains audience attention by offering services through paid announcements by an established sponsor. Advertisements come in many ways, different sizes, different shapes, and many forms. But the question is what is advertising ? What’s the element of advertising and the development phase of this. In this article we will find all the things that are necessary for you to understand about advertising to relate with your daily life.

Did you ever notice a 30-40 seconds spot with a catchy line and best slogan attain audience retention. But you have to know more about promotions. This article will guide you to know how advertising will play a key role in business growth and how you can find the best types of advertising that are used for your brands.

What is advertising ?

Advertising is a marketing strategy that attains audience attention by offering services through paid announcements by a recognized sponsor. This process is also known as promotions. You can see everyday in your life through newspapers, magazines, on vehicles, television, mobile and on our email. In this way we can simply say that this is part of our daily life.

Now, it’s time to come to know where this advertising word comes from, it comes from latin word advertere. That’s the meaning is to turn attention towards a special thing. This is also known as a public announcement. 

This is a paid form of goods or services, ideas written and sponsored by people or organizations. This process increases your sales and is recognized in the market. This is the medium of carrying a message to the targeted customers to buy the products or services that you are offering.

Although advertising has been defined by many authors and organizations, the basic points more or less sometimes remain the same. The Following are the best definitions of this by popular authors.

According to Philip Kotler –

‘’Advertising is a non-personal form of communication that is operated through paid media under clear sponsorship.’’

According to American marketing association

‘’Advertising is any paid form of non-personal communication and promotion of ideas, goods, and services or products by an recognized sponsor.’’

According to William J. Santon

‘’Advertising made up of all the activities in presenting to a group of non-personal communications, oral or visuals, openly sponsored messages regarding a product or services.

Elements of advertising :

The main elements of promotions are as follows, you have to think about all the points because it is necessary to understand the meaning and importance of promotions.

1. This is a non-personal communication to a target audience.
2. This is a paid form of marketing by recognized sponsor
3. This may be written, visual, and spoken
4. This will lead to messages about product availability in the market.
5. This is the promotion of ideas, goods and services.
6. This is a general term used for all type of publicity
7. This will increase your sales and demand in the market
8. This will increase your positions in the market 
9. This process carries the messages for those who interested like, manufacturer, seller, or target audience
10.  This process creates desire in public about your products or services

The main objectives of Advertising :

The motive of promotion is to sell a product, services or an idea. The actual objective of promotion is effective communication between goods and clients to increase awareness in the market. There are 3 main objectives that are to inform businesses, to persuade people to purchase or perform any activities and to remind them about business messages.

To Inform

This term is used to increase brand awareness in  the target market. Informing targeted customers about the business and its products or services. This is the first step to attain the business goals.

To Persuade

Persuading targeted customers to do a particular task is a main objective of promotions. The task may include buying or calling a business.

To remind 

This is the third objective of promotions. In this objective the brand tells their existing customers about vision. Promotions help the brand to maintain awareness in the market and also helps with the competitors stealing the customers.

Other Important objectives of promotion 

• To make quick sell
• To build brand
• To creating demand in the market
• To build engagement
• To build an expanding customer base
• To introduce a price deals
• To create a image for service, products
• To increase market share

Functions of Advertising :

Following are the functions of promotions, you have to know all the points because they are important sections in promotions.

• To distinguish products from their competitors – There are so many products available in the market. Sometimes similar products compete in one market.
• To share product information – You can share the product details to your target audiences.
• To tell about the products – Advertisements create the urge within a product. You have to give a free sample or with a discount to make customers.
•  To expand product distribution – When the market demand of a specific product increases day by day, the retailer and distribution is engaged in the sale of this specific product.
• To increase brand Preference – There are different products with different brands in the market. So we are getting choices to choose the brand of a specific product with the help of promotions.
• To reduce overall sale cost – Promotions increase the main demand in the market. When demand is there and the product is available, automatically the overall product price will decrease at the time.

Development of Advertising :

In the 19th century mass advertising as we know it today.  Mass production became a reality and channels of Distribution and develop to cope with the physical movement of goods creating a need for mass Communication to inform the consumer of their choices in the market. On the basis of following factors the speedy development of promotion was accelerating ;

1. Industrial Production leads to mass production on the basis of Machines that are required to advertise the same thing. 
2. With the development of improved means of transport and communication to the world was getting closer day to day and winding of the market from local to regional and national level etc. 
3. Promotion gives us the required communication vehicle to contact the consumers.
4. Right now literacy rate is increasing so the number of newspapers and magazines has increased. So the brand carried their message about the new product customers.
5. Right now Rapid development changes in promotions. 
6. Traditional marketing is also developed but at this time digital marketing is one of the best examples of development in promotions.
7. Right now advertising has developed into a popular mass media of communication.  It is an industry of multi Millions where the entire world is doing business. 

Examples of Advertising :

We are in the center of advertisements. From newspapers to TV, and mobiles, we see advertisements in all palaces. Best examples of promotion are TV, Print, Radio, Digital, and Outdoor promotions. These are the main examples of advertising that you are seeing in everyday life. 

Conclusions

Hope you understand all the main factors of advertising such as objectives, elements, functions and development. In this article you will be able to relate all the advertising that you are seeing in your daily life like in the market, social media, newspaper and many more. If you have any query or suggestion then please comment or connect with us via filling the form.