Blog

Do you really want to know about the questions of “what is SEO ?” We are here to guide you in understanding the important queries and basics concept of search engine optimization. 

This article will help you to understand the basics of SEO and growing tips for business by using search engine optimization. If you plan a good SEO strategy then you can easily convert your users into conversions and you don’t have to pay a lot of money in paid traffic. 

If you want to learn the specific points of search engine optimization then we have just organized a table of contents that will help you to learn in a very short time.

We will be going to clear all main points of search engine optimization like definitions, importance, and how search engines work.

What is The Definition of SEO ?

The full name of SEO is known as search engine optimization. This is the process of affecting the visibility of website or webpage content rank in the Google search engine. This is referred to as natural or organic results, that means web engines results are unpaid.

The main difference between search engine optimization and paid advertising is the “organic” ranking factor, which means you do not have to pay for the rank on Google. When someone searches any query on Google then they show the result of the content and optimize it to show which  top pages are eligible for rank. 

Let’s understand with an example. When someone searches on Google “general distribution proposal” then they are looking for a proposal of general distribution business, template, and steps to create a good proposal. If you have posted an article about a general distribution proposal then you want to rank in google with a specific query. If you want to find your website easily then you have to rank in Google top pages list. This is not an easy task, but search engine optimization marketing is all about how you can achieve it.

When you are not optimizing your website with specific queries then you can miss the large number of visitors. According to a report, 89 billion people visited Google.com for their query.

If you want to rank your content higher in Google then you have to understand how any query or search works. When you completely read this article then you will be able to understand all the process of any query or search so you can optimize your website content to rank top in Google. 

There are two basic factors that define a page position in Google, so you must have known these two factors: relevance and authority.

Relevance Factors in Web Positioning

A page relevance means related to a specific search, In simple words that is how your page solves the users question on a specific queries. Search engines want to offer best services to their customers by showing the top paes that are relevant to users’ queries.

This will be managed under on site search engine optimization techniques. The main goals are to make sure search engines understand the webpage content and how it relates to users queries or searches. To maintain the relevance factors, many brands use url optimization, keyword optimization, and improvement in user experience, etc.

Authority Factors in Web Positioning

Authority factors are defined as a website’s popularity online. When the number of clicks are increased then the authority factors will be good for a website according to search engines. 

To maintain a website authority, You have to use off page search engine optimization techniques. Any types of link that redirect to your website are considered in off page search engine optimization. This type of link improves the website authority in search engines.

You have to also understand the white hat SEO and black hat SEO because this is very important to rank a website in Google search engine. White hats are recommended by search engines but black hats are not recommended. This can manipulate the search engine so you want to stay in the long term, never use  black hat search engine optimization.

Where Did SEO Begins ?

Today we can see the importance of websites and digital media are increasing day by day but in the 90s the phase of websites and digital media was becoming popular. People have a craze about websites and digital media platforms. Basically, SEO began in the 90s to help all the website users. 

Almost all the websites have the same goals to attract good traffic. Search engines are one of the best ways to attract potential traffic that are interested  in your website. All of the website owners competing with each other to rank high in search engines then SEO was born to solve the quality traffic.

Why is Web Positioning or SEO Important ?

You have to understand what’s web positioning and use all the SEO strategy to make your brand grow and generate good quality traffic. You have to look all the points of why web position is important, that are mentioned in below:

• Increase Visibility in Long Term – If your website position is stuck on the top then you will get unlimited traffic and your brand visibility will increase day by day. There is no charge to rank in search engines for specific queries. You have to just optimize your website content.
• It Makes Your Website Better – When your website position is stuck this will not only improve your website in the search engine this will also improve user satisfaction. When you improve user experience then you will get better results.
• This is a long term investment – When you are able to position yourself on the top pages of search engines then you will obtain incredible high quality of traffic at zero costs. This will give you benefits in many ways like you can generate more leads and more orders regarding your search or queries positioning. 
• Your Website Will be More Profitable – If you invested a significant amount of money, time, and energy to rank your website in the top pages then you can generate money from other people to provide services, traffic, leads, and orders.
• Good Impact on Social Media – Your web position can grow your social media platform because once users connect with you then they are interested to connect with your social media profile.  
• This will build Trust and Reliability – As we already discussed, authority and relevance are the two main factors of web positioning in search engine optimization. When your website shows in the first search results then users will be sure that their queries answers are available here. This is the reason that users will trust your brand and they are happy with its relevance.
• This Can be Measured and Optimized – You can easily measure all the factor factors and techniques that play an important role in search engine optimization. You have to analyze which are providing the best results and correct them then you can build your strategies to rank in search engines.

The Work Process of Search Engine

We will understand the basics concept of SEO, it’s time to know what happens when Google’s “bot or spiders” crawl around the internet or website. These works are categorized in two parts: tracking and indexing.

To better understand tracking you can imagine a large scale of tree plantation in the ecosystem. All websites, documents, pdfs, or images are like a stop. There is an option to register each content found at every stop so the search engine needs to track all the tree plantation ecosystems, using the links to track the whole website.

The internet link’s structure shows you what connects pages to each other so this is important why they are in optimization. The search engine bots or spiders use the site map and previous tracking for direction to begin their search journey and move from one link to another link. They reach out to all the documents that are available on the internet.

You have to keep in mind that not every website has the same depth and same amount of time for crawling. These spiders or bots are highly attracted to new and unique content so you can create a new website from scratch and update it. You have to think about loading time or speed because it is very important to improve the crawl budget for a website.

The next part is indexing. Once the spiders find the document, they get the information and save some unique content and show it to the users when they search for something. This is the reason that many companies or Google’s have a lot of data centers to save all the information, where users find the information.

All the information of the websites and documents available on the internet are organized in an indexes series according to the website content, relevancy and authority. These types of criteria are changed from time to time and become more heavy for broad keywords. They also look at the publishing date, multimedia, quality of the content, and many more.

After the tracking and indexing, all the things are ready for users to request to search something on search engines. When the search or queries request happens then the algorithm is activated to show the order of web page search results, where hundreds of different positioning factors. All the things will happen in milliseconds, so keep in mind this is not magic, this is search engine optimization.

Conclusions

This is the basic concept of search engine optimization where we will discuss all important factors regarding ranking factors in search engines. If you want to get consultation about an SEO project then you can easily connect with Sid Infotech.