Bounce rate is a type of metrics that every website owner or marketer wants to reduce. Any business owner wants to engage with their website content and fill out the form and make purchasing decisions. These activities are performed by the user then we think our digital marketing plan will work smoothly.
When a high Bounce rate occurs on your website then this is the signal that users are not performing any action. They leave your website without feeling a form or making a purchase. I am sure you have a question or movement in your mind that is what is a good bounce rate. We will explain everything about Bounce rate in this article so first we will see the definitions and their importance then we will talk about all the factors.
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What is the Bounce Rate ?
Bounce rate will show the percentage of visitors that are clicking on your website but not performing any actions like feeling form or subscribing to an email newsletter. In simple way we will understand this is to show any type of engagement on a website that is clicks, form filling, email subscribing, and purchase, etc. This is very important to understand the website is eligible to market a product or lead generate. Many users click your website but they come to your website mistakenly so in this way you can recognise them in a better way to understand why any users come to your website.
This is one of the best ways to understand website performance. You have to think about the website layout, User experience, and copywriting to reduce bounce rate because people are not connected with these reasons. When the less conversion and less sales occurs on your website then you can’t ignore you have to take action to improve your website. This will also help you in ranking because Google will understand your website is good and users like it. Google wants to serve a high quality and better website to their user so you have to think about this and maintain your website with some informational and unique content.
What is a Good Bounce Rate?
Every website owner or marketer wants to reduce the bouncing rate, but the question is arising what is a good bouncing rate for a website. The average bouncing rate for a website is 41-51 %. You have to maintain your website with these bouncing rates because this will help to grow and attract users. Following are the bouncing rate for different industries, that are mentioned in below:
- Blogs – 60 to 90%
- Landing Page – 65 to 90%
- B2B (Business To Business) – 30 to 55%
- Ecommerce – 20 to 50%
The bouncing rate of eCommerce is not increasing because many people are getting some information about the product but are not interested in purchasing the product. Many e-commerce sites are getting more clicks, but users just add to their cart but they are not sure about purchasing decisions. Blogs website bouncing rates are increasing because people are clicking to get the basic information about the keyword but not perform any action.
When you get traffic for your website then your website bouncing rate increases so the traffic is a main source to understand about bouncing rate. When you understand the bouncing rate of a website then you can easily improve and maintain it.
How To Lower Your Bounce Rate
If you want to lower your bouncing rate then it can be done with various tactics. This is all about maintaining visitors’ experience for your website then you can achieve all the things. If your website is easy to navigate, attractive, and well structured then you can achieve a lower bouncing rate for your website. Following are the important things that are mentioned in below:
- Slow Loading Time – You have to improve your website loading time because users have not patience to wait for a long time. When your website loading time is slow then people go to other websites for their query and you will lose a potential user.
- Missing content – If you write a blog that is incomplete and not enough content to satisfy your user with their query, the user does not spend much time. You have to avoid missing content and write content with full details that covers all important sections.
- Popup – Popup is very important to improve the bouncing rate of a website but you have to decide when your popup will show to the customers. Many websites show the popup to fill the information to users so the average time of showing a popup is after clicking for 2 minutes.
- Not Mobile Responsive – Your website should be mobile responsive because many users use phones to browse information.
- Low Quality Content – Low quality content is not recommended by Google so you have to improve the high quality of content to get more and lower the bouncing rate.
If you are able to improve your user experience then you can easily lower your bouncing rate. The lower bouncing rate means more conversion so always try all the things to improve the UX of a website.
Here are 4 Ways To Lower Bounce Rate
To lower your bouncing rate, we will give you more ways to do it in an easy way. If you follow these guidelines then you will achieve your website in a better position. Following are the ways to lower your bouncing rate that are discussed in details:
1. Adding Video Content
Your content is one of the best things to lower your bouncing rate of a website and this will also help you to increase website traffic. People love the video content because it is easy to understand the video content in a faster way. You have to just watch video content from your YouTube channel, this will be beneficial for your YouTube channel where you can gain some subscribers and watch time. If you believe in your video content then have to implement video content on a website.
2. Use PageSpeed Insights Tools
Google’s pagespeed insights tools are free and their use to optimize your page for good performance. If your website has a slow loading time then this is the primary reason for users to leave your site and there are many ways to improve your slow loading time. When you go to the pagespeed insights tool then you have to enter your site url, after that Google will analyze your pages and you will get the score of page speed.
You want to find what’s the things that you can do after showing page score, you have to click on ‘opportunities’. You have seen the list that are required to fix to speed up your page. The basic things that you can do like improving the server response time, compress the images, and remove the unused css and java script from the page.
3. Use Heatmaps To Improve User Experience
If you want to make money from websites then you have to only think about the User experience because Google loves these types of websites. Do you have any idea why people are coming on your website ? Hitmaps tools will help you to give ideas about what people are doing on your website, where they are scrolling, clicking, and many more. This will help you to understand which sections of your site are interesting and where people are spending much time. You can change the necessary things with the help of hotjar.
4. Optimize For Search Intent
Google always takes care of users to provide best results on what they actually want to solve their queries. The bots of Google use Natural Language Processing (NLP) to analyze the ranking algorithm and provide best possible results to their users. You have to also research your brand search intent and optimize your website on those specific queries. When your web page satisfies both users and Google then your ranking will increase day by day.
When you improve your bounce rate then you can optimize your marketing plan and get best possible results for your brands. You have to always know why the users will leave your website and work it on these problems. When you will do all the things and achieve better user experience of your website, low bouncing rate, and good SEO then you will easily understand your market in a better way. You have to keep in mind that a good bouncing rate will give you more online business.
Conclusions
This is one of the best articles for understanding all concepts of Bouncing rate that will help you to grow your marketing plan.This will help you to grow your business at apex level. If you have any queries then just connect with us to get more.
